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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/5476

Title: Scenario planning for construction companies
Authors: Soetanto, Robby
Goodier, Chris I.
Austin, Simon A.
Dainty, Andrew R.J.
Price, Andrew D.F.
Keywords: Corporate planning
Future studies
Organisational learning
Research methods
Issue Date: 2007
Publisher: University of Reading
Citation: SOETANTO, R. ... et al, 2007. Scenario planning for construction companies. IN: Hughes, W. (ed.). CME 2005 Conference: Proceedings of the Inaugural Construction Management and Economics ‘Past, Present and Future’ conference: 16th-18th July 2007, University of Reading, UK.
Abstract: Ability to understand the future holds the key to sustained competitive advantage. The key question is how to embed this ability into the strategic management skill-sets of companies using appropriate tools, techniques and processes, and involving the appropriate stakeholders. Futures methodology literature suggests that scenario planning is a powerful technique for looking at the future that is rarely used in construction. An implementation framework for company scenario planning is proposed derived from relevant parts of the literature and evolved through a series of interactions with industry. The framework emphasises that the awareness of external factors and industry scenarios, and the extent of stakeholder engagement throughout the process will determine the overall efficacy of scenario planning. Benefits will accrue from having a common understanding of alternative futures by explicitly capturing perceived future events, drivers and pathways in scenario mapping exercises. This should place companies in a better position to navigate their future and deal with potential threats and opportunities.
Description: This is a conference paper.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/5476
ISBN: 9780415460590
Appears in Collections:Conference Papers and Presentations (Architecture, Building and Civil Engineering)

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