GARCIA, B., 2007. From regulation to governance and representation: agenda-setting and the EU’s involvement in sport. Entertainment and Sports Law Journal, 5 (1).
This paper presents the origins and development of the EU’s
involvement in sport through the examination of the landmark
decisions that have shaped its approach over time. The initiation
and development of that policy can be considered an example of ‘
task expansion’, in which the EU has extended the scope of its
activities as a consequence of actors instrumentalising institutional
venues to their own benefit. It draws on concepts from agendasetting
to argue that the initial insertion of sport in the EU’s
systemic agenda can be explained by the commercialisation of
sport in the 1980s and 1990s. However, actor centered agendasetting
models may be more suitable to explore the consideration
of sport in the institutional agenda after the 1995 Bosman case.
Two routes of agenda-setting are identified: the high politics route
and the low politics route. At first, sports policy was just regulatory
in nature, being introduced through the low politics route. The
response to the Bosman case from actors both outside and within
the system (mainly sports federations and European Council)
moved the issue to the high politics route, focusing more on the socio-cultural and educational particularities of sport.
This article was published in the journal, Entertainment and Sports Law Journal and can also be found at: http://go.warwick.ac.uk/eslj/issues/volume5/number1/garcia/