The aim of this thesis is to examine the way in which civil airlines exploit their
resources in order to gain and sustain competitive advantage. This is done within the
framework of the resource-basedv iew, rather than using the market basedv iew, thought
without of cause presuming to test that paradigm.
The first chapter offers a fairly detailed account of the airline industry. This is felt to be
necessary to render the thesis accessible to readers who may not be industry experts. The
second chapter examines the literature on and overall merits of the resource based and
market based view, reformulates the research objectives and outlines the methodology,
primarily the use of data published in specialist sources, supported by personal industry
The subsequent chapters develop the thesis with regard to cross airlines ownership
stakes and occasional merger and acquisition, the leverage exercised by bigger airlines
at airports, and the issue of strategic alliances.
The findings that emerge from this exercise are that in a sense checked via a series of
interviews with key informants, and some qualifications to the resource based view are
offered before proceeding to a summary statement of the conclusion.
A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.