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|Title: ||Commercial book publishing in Thailand|
|Authors: ||Karnchanachari, Karnitha|
|Issue Date: ||1990|
|Publisher: ||© Karnitha Karnchanachari|
|Abstract: ||The present study involves the gathering of data and
information on book publishing in Thailand and an attempt to
systematically develop a data base on the book publishing industry.
The research gives emphasis to the private sector which has recently
been encouraged by the government to play a leading role in national
development. Critical analysis of the findings serves as a basis for
recommendations to promote and develop commercial book publishing.
Almost all commercial book publishers in Thailand are based
in the capital city of Bangkok. Regardless of the seemingly
continuing emergence and disappearance of publishing houses, the
number of publishers have been steadily increasing through the years. The newly established enterprises tend to be non-family business and
could successfully compete in the market, gradually catching up with
the older establishments. Most publishers are faced with problems
relating to manuscripts, either quantitatively or qualitatively or
both. The current general business practice is informal having no
written agreement between publisher and author. It is an exception
rather than a rule that books are edited by professional editors.
Distribution remains a major issue in the development of the
publishing industry. Consequently, publishers tend to carry out
their own distribution as soon as it becomes economically feasible.
It is noted that Thai women are active in book publishing
with the average rate of female employment among the majority of
publishers under study being slightly more than half of the total
Statistics on book production during the past two decades
show an overall increase of more than 600 percent. Commercial
publishers play an important role in the book publishing industry
with commercial book production accounting for half or more of the
total number of titles published, gradually increasing from slightly
over 50 percent in 1981 to over 70 percent in 1986. The annual trade
value is over 3,000 million bahts (US$ 124 million), with no less
than 20,000 titles in circulation. The survey indicates average spending on books is less than 1 percent of earning. There appears
to be a significant correlation between the GNP per capita and book
production. The study reveals that in 1986 there was one book for
every 2 to 3 people compared to one book for every 4 to 5 in 1977.
The publishing industry has been serving mainly the local market and,
as such, is significantly affected by government policy and planning.
The National Library of Thailand and the Book Development
Centre are the two major national organizations promoting book
development in addition to the relevant professional associations.
In anticipation of increasing potential market for commercial book,
certain major recommendations are proposed to further develop the
book publishing industry. These include:
1) Strengthening of the national machinery and
2) Systematic collection and publication of national
statistics on book production.
3) Promotion of professional editorial in book publishing.|
|Description: ||A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.|
|Appears in Collections:||PhD Theses (Information Science)|
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