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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/7052

Title: Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods
Authors: Laforet, Sylvie
Keywords: Corporate identity
Packaging
Branding
Issue Date: 1995
Publisher: © Sylvie Laforet
Description: A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.
URI: https://dspace.lboro.ac.uk/2134/7052
Appears in Collections:PhD Theses (Business School)

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