A framework for information services strategy using the application of strategic
planning processes to library information services is described in this study. A
survey was carried out in Thailand in order to examine the internal and external
environments of the Thai library and information society.
From the survey findings, it was found that misunderstanding of the full
implication of information services by library and information professionals is
the major obstacle to service provision in Thailand. The lack of relationship
between user surveys and service provision create the missing link in effective
information service provision and use. Improved interpersonal communication
skills and the application of strategic thinking are needed in the information
services process. A proper understanding of the communication chain relating
to service elements is essential for future planning of information services. The
development of an information society in Thailand depends on library and
information professionals understanding their role better and appreciating the
full potential for access to infonnation.
The study of the application of strategic planning processes to one function of
the library / information system, information services, is an early attempt to
reflect its potential to improve the whole system.
A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.