This thesis examines the issue of environmentalism through a study of the
construction of the environment or the 'natural world' in contemporary society.
It tackles the issue through a close analysis of a selection of material which
engages with the environment in different ways. This material has been selected
in order to identify methods of organisation and strategies of argument which are
present across a range of texts and also to investigate the way in which
environmentalism is entwined with other issues in society, such as science,
feminism and consumerism. After exploring theories of discourse in the work of
Raymond Williams, Claude Levi-Strauss, Roland Barthes and Judith
Williamson, a framework of analysis is worked out. This is then used and
modified in an examination of how representations of the environment feature in
advertisements, eco-feminist texts and popular scientific discourse, and the way
in which they become the focus of various discursive practices and techniques.
A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.