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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/7434

Title: Internationalisation of corporate visual identity strategies: a study of British multinational corporations and their Malaysian subsidiaries
Authors: Melewar Bin Tengku Nasir, Tengku Chik
Keywords: Corporate name
Logo
Slogan
Issue Date: 1994
Publisher: © Tengku Chik Melewar Bin Tengku Nasir
Description: A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.
URI: https://dspace.lboro.ac.uk/2134/7434
Appears in Collections:PhD Theses (Business School)

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