This research examines the impact of bus degregulation at the level of
the company. It follows a case study approach. The findings are
analysed in the context of contestability theory and organisation theories,
as well as empirical evidence.
The first part of this research views the bus industry in terms of the effects
that the regulatory system has had on the industry's suppliers, and
examines the roots of the legal provisions of the 1985 Transport Act.
The second part focuses on the organisational context. It establishes the
challenges that bus companies face by reference to the pre-1985
situation, and provides an interpretation of strategic responses in the
early post-1985 era. In addition, it introduces the type of strategic options
open to companies operating in declining markets, and outlines a
theoretical organisational framework within which this case's
organisational changes are to be analysed. Finally, the research design
and research methods are presented.
The third part consists of a detailed analysis of the selected case study
company: Midland Fox Limited. It introduces the local market structure
and basic data on the company. The major patterns of corporate
strategy are presented and analysed, and key areas of managerial
activity studied. The competitive behaviour of the company is then
discussed in the context of competitive events that have occurred in the
The fourth and concluding part of this case study research discusses the
most significant issues arising from this investigation in terms of their
implications for future developments in the bus industry.
A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.