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Thesis-2001-Yahya.pdf (25.87 MB)

The globalisation of Western advertising: a case study of the impact of imported advertising on cultural values in Malaysia

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thesis
posted on 2010-12-07, 16:24 authored by Azizul Halim Yahya
The globalisation of Western advertising: a case study of the impact of imported advertising on cultural values in Malaysia

History

School

  • Social Sciences

Department

  • Communication, Media, Social and Policy Studies

Publisher

© Azizul Halim Yahya

Publication date

2001

Notes

A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.

EThOS Persistent ID

uk.bl.ethos.394818

Language

  • en