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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/7568

Title: The globalisation of Western advertising: a case study of the impact of imported advertising on cultural values in Malaysia
Authors: Yahya, Azizul Halim
Keywords: Malaysia
Globalisation
Imported advertising
Cultural values
western advertising
Issue Date: 2001
Publisher: © Azizul Halim Yahya
Description: A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.
URI: https://dspace.lboro.ac.uk/2134/7568
Appears in Collections:PhD Theses (Social Sciences)

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Thesis-2001-Yahya.pdf26.49 MBAdobe PDFView/Open

 

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