Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Institutional Repository

Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/7568

Title: The globalisation of Western advertising: a case study of the impact of imported advertising on cultural values in Malaysia
Authors: Yahya, Azizul Halim
Keywords: Malaysia
Imported advertising
Cultural values
western advertising
Issue Date: 2001
Publisher: © Azizul Halim Yahya
Description: A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.
URI: https://dspace.lboro.ac.uk/2134/7568
Appears in Collections:PhD Theses (Communication, Media, Social and Policy Studies)

Files associated with this item:

File Description SizeFormat
Form-2001-Yahya.pdf20.31 kBAdobe PDFView/Open
Thesis-2001-Yahya.pdf26.49 MBAdobe PDFView/Open


SFX Query

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.