Thesis-2001-Yahya.pdf (25.87 MB)
The globalisation of Western advertising: a case study of the impact of imported advertising on cultural values in Malaysia
thesis
posted on 2010-12-07, 16:24 authored by Azizul Halim YahyaThe globalisation of Western advertising: a case study of the impact of imported advertising on cultural values in Malaysia
History
School
- Social Sciences
Department
- Communication, Media, Social and Policy Studies
Publisher
© Azizul Halim YahyaPublication date
2001Notes
A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.EThOS Persistent ID
uk.bl.ethos.394818Language
- en