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|Title: ||An interactive web-based prototype for developing a destination information system (DIS) for the Kingdom of Bahrain|
|Authors: ||Mubarak, Aysha S.|
|Keywords: ||Destination information system|
Web information systems
|Issue Date: ||2005|
|Publisher: ||© Aysha Salem Mubarak|
|Abstract: ||The World Wide Web (WWW) has brought about a revolution in the media
environment; and the electronic exchange of information and payment, in the goods and
services sector, has come of the age. Many new ways of reaching market segments,
traditionally hard to reach, have been created, and international audiences are now online.
A number of tourism destinations, by taking advantage of this technology, have
developed their own websites or computer systems to place them at the forefront of
Internet marketing in the tourism industry.
The Destination Information System (DIS), a web-based system, allows the development
of a tourism information system and focuses on three crucial aspects:
i) The use of databases, in combination with decentralised maintenance, allows for
high quality content in terms of comprehension, accuracy and actuality.
ii) The support of different information retrieval strategies, ranging from pure
navigation to a full search capability, is made possible along with an online
iii) Different dimensions of customisation allow the system to be used by tourism
information sources, and for diverse tourism information and products.
Despite the fast-growing popularity of websites, and the presence of many tourism
organisations in this `virtual market', the opportunities offered by this new medium for
convenient and powerful access to tourist information and products are still being
overlooked. Many organisations approach the WWW as a traditional approach of oneway
communication. This research addresses the opportunity offered by the DIS for the
Kingdom of Bahrain, a developing tourism destination - with a two-way
communication approach in which users plays an essential role.
A successful DIS attracts and retains consumers, and delivers business information with
a formulated marketing strategy. However, the design and development of the DIS
includes many business, technological and user challenges. Understanding and fulfilling
the critical requirements of these challenges will determine the success of a commercial
DIS application. Careful planning and preparation is needed to achieve the intended
purpose of this new information exchange channel. (Continues...).|
|Description: ||A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.|
|Appears in Collections:||Pre-Prints (Information Science)|
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