BUDD, L., WARREN, A.P. and BELL, M., 2011. Promoting passenger comfort and wellbeing in the air: an examination of the in-flight health advice provided by international airlines. Journal of Air Transport Management, 17 (5), pp. 320-322
Following recent, well-publicised, cases of airline passengers developing deep vein
thromboses (DVT) and contracting infectious diseases during flights, airlines’
provision of in-flight customer health advice has come under increased scrutiny. By
means of a manifest content analysis of the information that is provided in 50
international airlines’ in-flight magazines, this paper examines the nature and
presentation of the health advice that is supplied and comments on the different
approaches individual airlines adopt.