DOHERTY, N.F. and McAULAY, L., 2002. Towards the formulation of a comprehensive framework for the evaluation of investments in sell-side e-commerce. Evaluation and Program Planning, 25 (2), pp. 159-165.
In recent years, whilst considerable attention has been focussed on the Internet,
and in particular its potential as a sales medium, little research has been conducted into how
such investments can be objectively evaluated. Based upon a review of the literature and a
series of exploratory interviews, a provisional framework for evaluating e-commerce
investments is presented. It is shown that in addition to considering generic issues such as
flexibility and implementabilty, an e-commerce evaluation framework should address
specifics, such as customer management, marketing and logistics.