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Title: Towards the formulation of a comprehensive framework for the evaluation of investments in sell-side e-commerce
Authors: Doherty, Neil
McAulay, Laurie
Issue Date: 2002
Publisher: © Elsevier
Citation: DOHERTY, N.F. and McAULAY, L., 2002. Towards the formulation of a comprehensive framework for the evaluation of investments in sell-side e-commerce. Evaluation and Program Planning, 25 (2), pp. 159-165.
Abstract: In recent years, whilst considerable attention has been focussed on the Internet, and in particular its potential as a sales medium, little research has been conducted into how such investments can be objectively evaluated. Based upon a review of the literature and a series of exploratory interviews, a provisional framework for evaluating e-commerce investments is presented. It is shown that in addition to considering generic issues such as flexibility and implementabilty, an e-commerce evaluation framework should address specifics, such as customer management, marketing and logistics.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/8705
Publisher Link: http://www.sciencedirect.com/science/journal/01497189
ISSN: 0149-7189
Appears in Collections:Published Articles (Business School)

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