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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/8937

Title: Promoting stair use: single versus multiple stair-riser messages
Authors: Webb, Oliver J.
Eves, Frank F.
Issue Date: 2005
Publisher: © American Public Health Association
Citation: WEBB, O.J and EVES, F.F., 2005. Promoting stair use: single versus multiple stair-riser messages. American Journal of Public Health, 95 (9), pp. 1543-1544
Abstract: Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.
Description: This article is closed access. It was published in the serial, American Journal of Public Health [© American Public Health Associaton]. The definitive version is available at: http://ajph.aphapublications.org/cgi/content/short/95/9/1543
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/8937
Publisher Link: http://ajph.aphapublications.org/cgi/content/short/95/9/1543
ISSN: 0090-0036
Appears in Collections:Closed Access (Sport, Exercise and Health Sciences)

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