Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Institutional Repository

Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/9073

Title: Eye-tracking experiment to test key emerging principles of the visual communication of technology
Authors: Beh, Cheng-Siew
Badni, Kevin
Norman, E.W.L.
Issue Date: 2011
Publisher: © Design Education Research Group, Loughborough Design School
Citation: BEH, C., BADNI, K. and NORMAN, E.W.L., 2011. Eye-tracking experiment to test key emerging principles of the visual communication of technology. IN: Norman, E.W.L. and Seery, N, (eds). IDATER online conference: graphicacy and modelling 2010. Loughborough: Design Education Research Group, Loughborough Design School, pp. 179-208.
Abstract: The aim of this paper is to examine people’s eye reading patterns on technological information presented in 2 dimensional visual forms. This is in relation to testing the principles of visual communication (VC) applied on those visual representations and whether they obtained a similar (if not the same) patterns of recognition as suggested by the key emerging principles (KEP) of visual communication of technology (VCT) that had been derived from a literature review (Beh & Norman, 2010). An eye-tracking experiment was designed with an evaluation strategy targeted at gathering qualitative and quantitative data of reading patterns. The visuals selected for the experiment represented a comparison of three prepared in the 21st Century where there was evidence of their effectiveness in communicating technological information with visual representations with similar purposes and of acknowledged quality from the 16th Century. Five participants took part in the study and verbal protocols were recorded alongside the eye-tracking experiments. The quantitative results concerning eye movements and the qualitative indications of associated understanding were consistent with the KEP derived from the literature review.
Description: This book chapter was published in the book, IDATER online conference: graphicacy and modelling 2010 [© Design Education Research Group, Loughborough Design School]. The book was produced by IDATER, the International Conference on Design and Technology Educational Research and Curriculum Development in association with Loughborough Design School, Design Education Research Group and University of Limerick, to accompany the online conference Graphicacy & Modelling held at University of Limerick, December 14th 2010.
Version: Published
URI: https://dspace.lboro.ac.uk/2134/9073
Publisher Link: http://idater.lboro.ac.uk/
ISBN: 9781907382512
Appears in Collections:Book Chapters (Design School)
IDATER Archive

Files associated with this item:

File Description SizeFormat
Badni-Ch-10-IDATER.pdf1.63 MBAdobe PDFView/Open


SFX Query

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.