LO, K.P.Y., 2011. Relational messages in product design. IN: Proceedings of the DESIRE'11 Conference on Creativity and Innovation in Design, 19-21 October 2011, Eindhoven, Netherlands, pp. 329-332
This paper introduces the concept of relational messages to
examine the social and psychological aspects of product
design. The concept mainly draws on communication
theories and insights arising from empirical research
regarding users’ emotional responses to service tangibles. It
offers an alternative set of lens for product designers to
examine their creative practice, and serves as a useful
framework for researchers to analyze the psychological
impact of design work. Examples of relational messages in
service tangibles, products for shared use and gift products
are discussed. The paper rounds up by highlighting
implications for design and future research possibilities.
This conference paper was presented at DESIRE'11 Conference on Creativity and Innovation in Design, 19-21 October 2011, held at Eindhoven University of Technology, Netherlands.