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Title: Vicious and virtuous circles of offshoring attitudes and relational behaviours. A configurational study of German IT developers
Authors: Zimmermann, Angelika
Raab, Katharina
Zanotelli, Livio
Keywords: IT
Offshoring
Attitudes
Configuration
Transnational
Vicious circles
Issue Date: 2013
Publisher: © Blackwell Publishing Ltd
Citation: ZIMMERMANN, A., RAAB, K. and ZANOTELLI, L., 2013. Vicious and virtuous circles of offshoring attitudes and relational behaviours. A configurational study of German IT developers. Information Systems Journal, 23 (1), pp. 65- 88.
Abstract: Prior research has shown that the success of offshoring is affected by relational behaviours of the employees involved in an offshoring collaboration. However, hardly anything is known about the attitudes that onshore colleagues hold towards offshoring, and how such offshoring attitudes affect relational behaviours towards offshore colleagues. We therefore present an interpretivist, qualitative case study that explores the offshoring attitudes of German information technology developers. We found that offshoring attitudes affected relational behaviours towards Indian offshore colleagues, in terms of (1) treating Indian colleagues as fellow team members as opposed to suppliers; (2) spending more or less effort in communication and knowledge transfer; and (3) supporting vs. avoiding the task transfer. These relational behaviours fed back into participants' offshoring attitudes, leading to vicious and virtuous circles. The circles created two contrasting configurations of offshoring attitudes and relational behaviours, driven by opposing forces within the departmental context. Our findings highlight the value of taking a configurational perspective for understanding offshoring success and for identifying drivers that need to be managed in order to achieve favourable configurations. We suggest that future research should further expand the typology of attitude-behaviour configurations and could apply theories of efficacy, self-reinforcing spirals and planned behaviour.
Description: This article was published in the Information Systems Journal [© Blackwell Publishing Ltd] and the definitive version is available at: http://onlinelibrary.wiley.com/doi/10.1111/j.1365-2575.2012.00399.x/pdf
Version: Accepted for publication
DOI: 10.1111/j.1365-2575.2012.00399.x
URI: https://dspace.lboro.ac.uk/2134/9865
Publisher Link: http://dx.doi.org/10.1111/j.1365-2575.2012.00399.x
ISSN: 1350-1917
Appears in Collections:Published Articles (Business School)

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